Rotate and bumblebee think the team kit of the Danish footballers again.
The Danish fashion brand has teamed up with the sports clothing brand and the Danish Football Association (DBU) in order to design a reinterpretation of the team kit of the Danish national women’s team, as Hummel announced on Thursday. The aim of the cooperation is to highlight the importance and strength of women’s football in Denmark and worldwide.
The heart of the collection is a jersey and shorts set in a striking red, white and black combination with chevron pattern, which is reminiscent of the traditional colors of the Danish national team. The line is supplemented by a lifestyle collection, which includes a bright red sweatshuit with zipper sweater and wide-cut trackpants, an oversized half-core sweater in black and sporty socks with redate logo.
“Women’s football is currently the fastest growing sport in Denmark, and this partnership is an appreciation of its progress and potential,” said Birgitte Mabeck, Commercial Director of the DBU. “Cooperation with Hummel and Rotate enables us to reflect the ambitions and the spirit of the Danish national women and at the same time open a new, innovative perspective on football culture. Together we would like to address a wide and diverse audience and further strengthen the visibility and importance of women’s football. We are proud to be part of a partnership that inspires future generations of players. ”
The collection is available in all sizes for women, men and children. The sales start in March 2025 via the sales channels of the companies involved and selected trading partners: inside.
