The clothing group Betty Barclay Group GmbH & Co. KG has appointed Anna-Carina Maerz as the new Head of E-Commerce. As the company announced on Wednesday, the digital expert comes from fashion retailer Mytheresa. Betty Barclay explained that she had held various management positions there over the past seven years, including Team Leader Business Development International and most recently Head of Customer Experience.
Maerz succeeds Johannes von Roth-Bandick. He left the company “at his own request to take on the position of managing director in a fashion start-up,” said Betty Barclay. Roth-Bandick now manages Merchcode GmbH, which belongs to the TB International group of companies.
Robert Küper, CEO of the Betty Barclay Group, has high hopes for the new head of e-commerce: “We are delighted to be able to fill a key position in the digital sector with the expertise that Ms. Maerz brings to the fashion online business and thus in particular to be able to further advance our own online shop and the marketplace business,” he said in a statement.