Crocs Inc. has announced the promotion of Terence Reilly to the Executive Vice President, Chief Brand Officer, with immediate effect. In the newly created position, Reilly assumes global responsibility for the areas of marketing and communication of the brands Crocs and Heydude.
The experienced brand strategist has the task of shaping the marketing vision for both brands, improving the creative orientation and strengthening their storytelling in order to strengthen the global narrative and to deepen the consumer: internal bond worldwide. He continues to report to the Chief Executive Officer (CEO) Andrew Rees and works with Anne Mehlman, Executive Vice President, Brand President for Crocs, as well as the Heydude brand.
“We have seen remarkable successes in the past decade, from Post Malone to Jelly Roll and so many in between, but I think we’re just starting,” said Reilly. “In partnership with Andrew and Anne, I feel honored to play a key role in promoting the future vision of crocs.”
Rees was confident about Reilly’s new role and emphasized its recent success with the Heydude brand. “Since Terence Reilly Reilly in 2024 has returned to Crocs, Inc., the Heydude brand has clearly gained trace under its leadership,” said the CEO. “He motivated a team, sharpened the brand’s strategic focus and authentic connections to our consumers: restored inside.”
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