The British men’s fashion brand Wax London has appointed Patrick Duggan, the former creative director of Debenhams, the new brand Director.
Duggan, who gave up his position at Debenham’s last week, announced the message in a LinkedIn contribution. He explained that the new position at Wax London was his “next adventure”. With this step, Duggan returns to Wax London. He worked as a freelance brand and creative consultant for the label in 2020.
“I worked for the team for a short time over five years ago and have been pursuing the brand since then. Therefore, I am incredibly happy about the opportunity to get right now and to build on the great work of Roger Wightman and the rest of the team,” said Duggan.
Duggan worked for the Debenhams group for more than five years. In his role as creative director, he was responsible for the creative brand strategy for all brands in the group. This included Debenhams, Dorothy Perkins, Burton, Valais, Coast, Oasis, Principles and Gorgeous. He was also responsible for implementing all touchpoints.
The change follows the announcement of Wax London to open a new shop in Leeds this month. The brand is expanding for the first time in the United Kingdom outside of London. In addition, the company announced a new logistics partner to strengthen its presence in the USA.
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