Net-a-Porter is testing rental services with By Rotation and Hurr

The British luxury online retailer Net-a-Porter is testing a rental service for women’s fashion. The company has teamed up with rental platforms By Rotation and Hurr for the temporary service, Net-a-Porter announced last week.

The collaboration with the two platforms, which will be tested until January 2024, will provide the luxury retailer with the opportunity to explore the UK market for rental services and test the appetite of Generation Z and Millennials for luxury fashion rental. It also enables the retailer to offer its selection of designer fashion to a broader customer base.

UK-based customers have the opportunity to rent over a hundred styles from Net-a-Porter’s range of party wear via the By Rotation app. This makes By Rotation the platform’s first retail partner, while the selection will also be available via Hurr’s website and app, joining the site’s over 130 brand partners.

“The launch of our rental offering is key to enriching the global ambitions of our circular fashion offering, inspired by the voices of our customers and their growing interest in exploring together how we can extend the life of luxury products,” said Net-a-Porter. Managing Director Vikki Kavanagh.