Nearshoring: Hugo Boss expands factory in Turkey

my alt text
Hugo Boss in Izmir. Image: Hugo Boss

The fashion retailer Hugo Boss is expanding its production facility in Izmir, Turkey.

CEO Daniel Grieder said the "Financial Times" (Thursday), the number of employees should be increased by 1000 employees and thus by a third. The future strategy is to produce even more items of clothing close to the markets where they are sold. Be one "huge change" for the company.

Hugo Boss builds city factories

In addition, part of the production is to be relocated to so-called city factories in western countries. According to the information, the production of jeans, among other things, will start in a test run in a production facility in Los Angeles in the first quarter of 2022.

In the third quarter, Hugo Boss benefited from the reopening of the retail trade and good consumer sentiment. The consolidated profit rose to 53 million euros after 4 million in the corona-related weak period of the previous year. (dpa)

More about the flagship factory in Izmir

  • How does Hugo Boss transform his largest plant into a smart factory?

ttn-12

Bir yanıt yazın