In pictures
Italian outerwear retailer Napapijri is opening a new store in Paris
The store is located on Rue Étienne Marcel and relies on a new store concept, Napapijri announced on Wednesday. The concept, which relies on an immersive retail experience and three conceptual levels, was developed by the Milan-based architectural firm Vudafieri-Saverino Partners.
“This project comes from what we call ‘story listening’,” said Tiziano Vudafieri and Claudio Saverino, who lead the architectural firm. “The concept translates Napapijri’s strong and recognizable identity into an architectural language that conveys its urban energy and outdoor DNA.”
The store is divided into three conceptual levels: “The Urban Shell”, “The Open Archive” and “The Shelter Room”. The former focuses on an industrial vibe, while on the other levels there are curated installations that focus on Napapijri’s heritage and future using iconic objects and storytelling elements or transformation and creativity.
“This store represents much more than just a retail space; it is a cultural hub where our community can experience Napapijri’s spirit of discovery and creativity first hand,” said Napapijri President Valentina Visconti Prasca. “Paris is a city of ideas and movement, and this opening reflects our ambition to connect in meaningful ways with curious minds and adventurous souls.”