This summer My Jewelery starts a special cooperation: the Dutch jewelry and fashion brand works with Vogue Netherlands for a unique campaign with an international broadcast. A new step that fits my Jewelery’s global brand ambition and perfectly combines with her mission to network, celebrate and surprise women.
Unique cooperation
The start of the collaboration is a special product sampling in the September edition of Vogue Netherlands. In addition to the magazine, readers receive a my Jewelery Love Collier from the latest Bold & Classic | The Vogue Edit collection, in which timeless elegance meets statement style. The sampling is aimed at subscribers: inside and individual sales via selected book and magazine dealers. The official start of sales is August 21.
Vogue Downtown: brand experience in the heart of Amsterdam
As an expansion of the campaign, an exclusive event will take place on Thursday, September 4, as part of Vogue Downtown in the PC Hooftstraat in Amsterdam. Visitors: Interior is invited to discover the My Jewelery City Hub. There you can expect a special brand experience with jewelry colors and personal advice from the My Jewelery team-in the spirit of the City Chic atmosphere of the Bold & Classic | The Vogue Edit collection. With the City Hub, My Jewelery shows how the style and community brand connects. “Everything we do is about bringing, strengthening and inspiring women together,” explains founder Sharon Hilgers. “Our international course confirms that we can do this in cooperation with a global icon like Vogue.”
A brand that connects women
This campaign is not alone. From the beginning, My Jewelery positioned itself as a jewelry and gift-made jewelry founded by women, which stands for meaningful designs and the celebration of femininity. With this cooperation, the brand shows again that it is ready for the next step in Europe and beyond. Later this year, an exclusive interview with Sharon Hilgers also appears in the December edition of Vogue, in which she speaks about her entrepreneurial trip, the importance of female leadership and the vision behind the brand.
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