Under the motto true denim, True Love will celebrate the distinctive connection between authentic denim and real passion in the coming weeks – a homage to everyone who lives style, individuality and cohesion with self -confidence.
As a denim pioneer, Mustang stands for innovation and diversity. With its passion for denim, the brand has always designed authentic jeans options for every style, every fit and every occasion.
Originally developed as robust work clothes, jeans are today an indispensable key piece in most wardrobes. They stand for durability and resilience – values that harmonize perfectly with the principles of sustainable fashion. Denim can contribute to a more environmentally friendly wardrobe through longer carrying, less washing and creative styling options. Mustang is also increasingly relating to sustainability: Many models now contain shares in organic cotton, with some up to 20% of recycled pre-consumer waste-a significant contribution to the protection of valuable resources.

With the Spring/Summer 25 collection, the fire presents a varied range of authentic denim, which convinces with numerous styling options and, thanks to the Mix & Match principle, enables timeless all-over denim looks. In addition to the traditional Denim offer, Mustang expands the collection with modern options for women and men, which bring a fresh wind through brave shapes and striking silhouettes.
As a special twist, division seams and paperbag bundles adorn the denims, coupled with a light flared leg. Denim vests bring a touch of French-inspired retro-chic to the collection. Casual oversized jackets are the ideal companions for the transition to summer temperatures.

Popular models such as the Style Denver Tafering for Men and the Style Medley Wide Leg for Women are reinterpreted in modern washes. For men, Denims from Coolmax, Light and Ultralight Weight shape the entire Spring/Summer collection.
On top round accessories such as colorful bandanas, the denim looks differentiate and give summer lightness.

Coloring techniques and color palette
Inspired by the 70s, the Denim models are vaguely reminiscent of a subtle French Cool Chic.
The color image takes up Mustang’s original denim roots and connects them with modern influences. In addition to classic indigo and blue tones, the color palette also relies on brave, louder colors that give the collection a new liveliness.


