Soft blue, Japanese influences and completely new jeans shapes: Mustang defines a new lightness with natural materials.
Whoever says jeans thinks blue at the same time. Mustang’s summer 2023 collection combines the classic denim color with a homage to old Japanese fabrics and motifs. The soft indigo blue, which characterizes an entire aesthetic in Japan, serves as an inspiration as well as traditional fabrics, patchwork and finely drawn prints. They give the collection a light and natural look.
The materials are simple and minimalist, with linen and raw cotton taking center stage. For men, that means: oversized T-shirts made of raw cotton and knitwear that look like they’ve been repaired before. The look underlines the idea of preservation – and Mustang’s claim to design clothes that you will have forever. Heavy linen shirts have structure and hand. Wide and relaxed cuts are central, whether for shirts or soft sweatshirts with a used feel. Bomber jackets and thickly padded denim vests add a modern touch.
The sense of naturalness is also reflected in the colors. They are muted and soft, sometimes almost washed out. Its sun-bleached look is reminiscent of analog film footage. The palette ranges from off-white and faded denim to stone grey, ivy and tea green. And again and again: Blue, “aoi” in Japanese. From the Hokusai wave to traditional workwear, it’s everywhere in Japan. This world of images also characterizes the prints of the collection. Bamboo plants, koi and rolling sea waves are printed on t-shirts. Stripes and batik add a touch of youth culture.
It is this tension that makes Japan so extraordinary: The country is deeply rooted in ancient culture and at the same time hypermodern. Urbanity and nature go hand in hand. The thought is reflected in the designs. As the oldest denim producer in Europe, Mustang has a historical sense of materials and craftsmanship, but always looks to the future. In keeping with this, Mustang is relaunching its jeans with the 2023 summer collection. All shapes have been redesigned for the denim update. Jeans are becoming wider: loose and straight fits with loose, straight legs are modern and uncomplicated. Shorts are now also particularly wide. Lightweight 8 oz fabrics provide clarity while details such as patches remain subtle.
New washes are added to the NOS range. It contains basic fits that are not based on trends, but are timeless and optimized in such a way that you want to wear them all the time – the perfect jeans. The idea underscores Mustang’s focus on durable products that increase sustainability. This also means that the brand uses less than ten percent synthetic fibers.
