British heritage brand Mulberry has appointed Christopher Kane as creative director of a ready-to-wear collection for women due to launch in September. The collection will be available in stores and online from January 2027.
With this appointment, Mulberry returns to the seasonal apparel category. The company had offered apparel and footwear until 2020 before ending its licensing agreement with Onward Luxury Group.
Since then, the company has pursued the “Back to the Mulberry Spirit” turnaround strategy with the central goal of returning to profitability. At the heart of the plan is a major brand refresh aimed at restoring the brand’s British identity.
Kane’s appointment seems fitting, as the British designer has long been considered a fixture in the domestic industry. Since closing his eponymous brand in 2023, Kane has gradually returned to the fashion world, including as a guest designer as part of Self-Portrait’s residency program.
Mulberry is still in the early stages of its turnaround efforts
Speaking about this new project, Kane said he was honored to be joining a brand “with such a rich British heritage and a deep commitment to craft”. “I look forward to working closely with Andrea Baldo, Chief Executive Officer (CEO), and the team to write a new chapter for ready-to-wear,” he added.
Baldo said Kane’s appointment was an “important moment for Mulberry as we embark on a new chapter for ready-to-wear.” He continued: “His vision fits perfectly with Mulberry’s heritage and the spirit of British creativity that defines the house. Together, we look forward to evolving Mulberry’s creative language beyond accessories and shaping a compelling future for ready-to-wear on a global scale.”
Since Baldo’s appointment as CEO of Mulberry in 2024, the brand has gained new momentum, although it is still “early in the turnaround,” according to its half-year report. In the 26 weeks to September 27, 2025, group sales fell four percent due to weaker market conditions and store closures in Asia. However, the gross margin improved to 69 percent.
“We are strengthening our margin and improving our liquidity through a greater focus on full-price sales and disciplined cost management. At the same time, our renewed product offering and creative direction are restoring the brand’s connection with customers,” Baldo said at the time.
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