More than three euros for 125 ml of children’s sunscreen: why is applying it so terribly expensive?

Sunscreen prices continue to rise. But why does a bottle cost thirty euros with us and the same product costs less than ten euros with our German neighbors? It is the fault of the Dutch people’s bargain hunt, says retail and brand expert Paul Moers. ‘Our greed that we want as much as possible for little. We have become addicted to offers.’

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