More than half of online articles at fashion magazine Elle was written by AI in recent months, according to research by VRT NWS: “It was a test”

More than half of the articles that have appeared in the last three months on the website of Fashionblad Elle are completely or partially generated with AI. This is shown on Saturday from a study by the Checkredactie of VRT NWS and can also be heard in the podcast ‘The hour of truth’. At another magazine of the same parent company, almost all online articles were written in June by a ‘psychologist’ who ultimately turned out not to exist.

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