Confirmed by successful business development and strong customer demand, the Quality Fashion Discounter Takko Fashion continues to invest in growth: The fashion company plans to open up to 300 new branches in Germany, Austria and the Netherlands by 2028. At least 60 new businesses are planned for the current financial year.
With this, Takko Fashion continues to expand its successful presence in retail market centers and shopping centers and also plans a strategic expansion in city centers to make its product range accessible even more customers. At the same time, the company is modernizing the existing branch network with its new store design. Customers benefit from even better accessibility and a pleasant shopping experience with professional advice on site.
In addition to the expansion of its branch network, Takko strengthens long -term customer loyalty and interaction through new and personalized functions in the Loyalty app Takko Friends. The comprehensive further development of the app includes new formats for individual outfit and product inspiration, gamification approaches as well as branch-specific information and discounts. From June, customers in Germany, Austria and the Netherlands benefit from the new functions. The app’s Europe-wide roll-out follows shortly afterwards.
The Loyalty app has already been downloaded from 7 million Takko-Friends members. Among other things, it offers individual loyal discounts and regular vouchers as well as an overview of the purchase history with digital proof.
Martino Pessina, CEO Takko Fashion: “Our growth strategy focuses on our core business in three areas: We rely on continuous product innovation to offer our customers quality fashion and fashion trends at discount prices. At the same time, we are expanding our branch network and strengthening customer loyalty by investing in our loyalty program. So that we have made our growth goals even more ambitious. “
Despite the unchanged challenging market environment and contrary to the current market trend, Takko Fashion has achieved record sales in the past two years and expects a similarly strong result for the recently completed financial year. The business results will be announced in early June. The positive development is the result of a clear positioning as a quality fashion discounter that offers high -quality clothing and fashion trends for the whole family at discount prices.