Non-alcoholic drinks have established their place in shopping baskets.
Beer sales are declining. OUTI LAKE
35 percent intend to increasingly prefer alcohol-free alternatives in the future, says Taloustuikma’s survey. The figure is six percentage points higher than two years ago.
The no-alcohol trend can be seen especially among young women. Sales of non-alcoholic white wines and red wines have increased.
Drinks with a maximum of eight percent have also found their way into Finns’ shopping baskets. Almost 700,000 S Group customer owners have bought wines and other grape products belonging to the category this year.
Mild wines are probably enjoyed with good food. S group’s sales data reveals that meat products, potatoes, onions, tomatoes and cream are highlighted in wine buyers’ baskets.
The sales volume of alcoholic beverages decreased by 3.6 million liters in the S group stores. Lonkero sales fell by 8 percent, cider by 5 percent and beer by three percent.
Less and less alcohol
The total consumption of alcoholic beverages in 2024 was 8.3 liters of 100% alcohol per resident over 15 years of age. Total consumption decreased by 4.4 percent compared to 2023. Total consumption has generally decreased since 2007.
Source: THL
There was 12 percent growth in the category of mixed alcoholic drinks, which is mostly due to the increased demand for hard seltzer drinks, but the category is small in total sales
Among non-alcoholic drinks, sales of energy drinks increased by 12 percent and sales of sports and wellness drinks by 11 percent. There was also growth in plant-based food drinks, whose sales increased by four percent. Oat drink sales have increased 20-fold in 15 years.
Those who have reduced their purchase of alcoholic beverages have switched to buying more different types of water, soft drinks and non-alcoholic wines and beers.