The products of the member companies of the Brewery and Soft Drink Industry Association sold a total of 846.1 million liters last year, which is almost the same amount as the previous year.
The drinking habits of Finns reflect the European trend, where consumers increasingly prefer non-alcoholic alternatives, the Association of the Brewing and Soft Drink Industry estimates in its press release.
According to the association, there were changes in the sales of beverage categories during the last year.
The biggest winner was non-alcoholic beer, whose sales increased by as much as 10 percent. Total sales in liters last year were 9.3 million liters.
The biggest loser was alcoholic beer, whose sales fell from 322.8 million liters to 313.4 million liters. Measured in liters, sales of non-alcoholic beer compared to alcoholic beer are still quite small.
The demand for soft drinks and water continued its moderate growth.
Alko also said earlier this week that sales of the non-alcoholic products it sells increased last year by 38.4 percent compared to the previous year.
More than before enjoy their beer non-alcoholic. Pasi Liesimaa
Although slightly less beer is drunk in Finland overall than before, beer is still the most imported drink from abroad. During the first nine months of 2025, 30.2 million liters of beer were transported to Finland as passenger imports.
– Along with pan-European development, Finns consume less alcohol. At the same time, consumption is directed to where the products are cheaper. Tax policy plays a key role in whether production and sales take place in Finland or in neighboring countries, says the association’s CEO Lasse Pipine in the bulletin.
As a whole, the association describes last year as stagnant in terms of demand for brewing products. A total of 846.1 million liters of the products of the association’s member companies were sold, which is almost the same amount as the previous year.
The Brewing and Soft Drink Industry Association calls the year that has begun turbulent.
– Taxes are rising, alcohol legislation is being changed and passenger imports and online orders from abroad are increasing, the release states.
Beer is the drink most imported to Finland from abroad. OUTI LAKE