The Italian clothing group Moncler Spa presented its financial report for the first half of 2025 on Wednesday. According to this, the group sales remained practically unchanged from January to June at 1.23 billion euros compared to the same period last year. Adjusted to change course changes, the proceeds rose by one percent.

The result before interest and taxes (EBIT), which was 258.7 million euros in the first half of the previous year, fell to 224.8 million euros. The EBIT margin decreased from 21.0 to 18.3 percent. The decline was due to a different distribution of marketing activities between the first and second half of the year, the company said. The net profit slipped by 15.1 percent to 153.5 million euros.

The development of the Moncler brand

The Moncler brand generated sales of 1.04 billion euros in the first half of the year. The proceeds thus reached the relevant level of previous year. Current -adjusted them rose by one percent. “The results in the second quarter was affected by a progressive slowdown in their own retail, the sales of which declined by one percent,” says a message.

If one looks at the individual geographical regions, the sales of the label in Asia in the first half of the year were 525.7 million euros. This corresponds to a currency -adjusted growth by four percent compared to the same period last year. In the EMEA region, which includes Europe, the Middle East and Africa, the revenue decreased by three percent to EUR 365.4 million. Turnover in America increased currency -adjusted by one percent to 147.9 million euros.

Stone Island’s half -year sales drops to 187 million euros

Half -year sales of the Stone Island brand fell by one percent (currency -adjusted -1 percent) to 186.7 million euros. In Asia, revenue increased currency -adjusted by 14 percent to 52.3 million euros. In the EMEA region, on the other hand, they declined by five percent and amounted to 123.3 million euros. In America, the label even had to accept a currency -adjusted sales of 15 percent to 11.1 million euros.

“The first half of the year showed us again how unpredictable and complex the world can be and how important it is for companies to stay vigilant and agile and at the same time continue to invest in their brands,” emphasized Chairman and CEO Remo Ruffini in the message. “It is times that require full concentration on the implementation of the strategy-with discipline, consequence and flexibility. They are also times when we have to further strengthen our brands through unmistakable creativity and constant striving for product excellence and share energy with our communities.”

Outlook for the second half of the year

With a view to the second half of the year, uncertainty in the global geopolitical and economic environment remains high, the management explained. “In this context, the group continues to prioritize operational agility and at the same time consistently invests in its organization, its talents and its distinctive brands.”

For the Moncler label, it is now planned to further strengthen the three “complementary dimensions of the brand” – Moncler Grenoble, Moncler Collection and Moncler Genius – through events and targeted marketing strategies in order to “exploit the full potential of every dimension in all regions”.

Stone Island will “continue the way to develop the full potential of the brand by increasing the global visibility of the brand by a more targeted marketing approach to arouse the interest of new target groups,” the statement says. The brand will therefore also further expand its sales network and “implement a highly selective, consumer-centered omnichannel strategy that is consistent across all contact points to offer an authentic and high-quality experience”.

This article was used with digital tools translated.


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