Moncler and the global e-commerce platform Mytheresa are jointly launching the winter capsule collection of the Italian outerwear label on Wednesday.
After Moncler and Mytheresa in October as part of a digital pop-up store
had collaborated, the collaboration will now be continued with the launch of the collection. In addition, Mytheresa’s Global Creative Director, Julian Paul, took over the management of the campaign, which was staged in proper style in the snow-covered mountains of the Alps. The collection will be available from Mytheresa, Moncler.com and selected Moncler stores.
The 33 pieces in the collection include both women’s and men’s fashion. The looks use a classic black and white color palette, which is accentuated with colorful variations of the Moncler logo. The looks use a classic black and white color palette, which are accentuated with colorful variations of the Moncler logo. Graphic design elements such as stripes and stylized versions of the Moncler rooster symbol give the collection a sporty touch.
Moncler Grenoble scores with style and function
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The silhouettes of the collection take up the current trend of wide-cut shapes. The box-shaped cuts of the ski jackets are complemented with straight ski pants and thus ensure a casual, comfortable look on the slopes. The looks not only convince with their design, but also with their technical functionality – a result of Moncler’s in-depth development work in the field of textile innovation.
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Moncler Grenoble is a subsidiary line of Monclers that was founded in 2010. It focuses on functional solutions for the extreme weather conditions in winter sports, the visual implementation of which is also suitable for wearing in the city.