Which brands should you definitely not miss on your next visit to Modefabriek? These ten brands should be on your list. From labels with timeless pieces that can be worn across seasons to essential pieces for a sustainable wardrobe. Some brands unveil completely new things at Modefabriek, such as Penn & Ink and Pom Amsterdam. What exactly that is remains top secret until the trade fair. So come to Modefabriek on January 21st and 22nd and let yourself be surprised!
Pom Amsterdam
For Pom Amsterdam, it all started in 2011 with the iconic triangular scarf, but the brand now offers a complete collection. The colorful prints and the feminine touch are characteristic. The Pom woman wants to look amazing and enjoy when others notice. Sustainability is important when designing the collection, and the brand aims to be carbon neutral by 2030. Pom Amsterdam presents a collaboration with a well-known Dutch fashion name at Modefabriek. The brand is not yet revealing who, but will announce it at Modefabriek with a stand one and a half times larger. Reason enough to pay a visit to the next edition of the trade fair.
Lolly’s Laundry
Danish women’s fashion brand Lollys Laundry was founded in 2007 in response to the desire to create a wardrobe that will take you from the office to a night on the town to a beach party or a festival. This results in a collection with strong basics, colorful prints and quirky details that give an outfit that certain something. Lollys Laundry is known for feminine cuts combined with raw and classic elements, like their signature leather leggings and warm, soft knits. The long, bohemian dresses and quilted jackets are among the ‘Lollys Classics’.
Penn&Ink NY
Dutch women’s fashion brand Penn&Ink NY responds to what’s happening and what’s needed at the moment. This leads to an intuitive understanding of silhouettes and proportions in search of the perfect balance between sophistication and femininity. Penn&Ink NY believes that women wear what suits them and don’t have to follow trends to feel comfortable. The brand stands for a sporty, classic style in which styles sometimes clash and may not always fit together perfectly. For the fall-winter 2024 season, the brand is launching ‘juicy news’, with a wink to the ‘back in time’ feeling. This surprise will be revealed at the upcoming edition of Modefabriek.
MSCH
The Danish brand Moss Copenhagen was founded in 2010 and is known internationally as MSCH Copenhagen. The basis is the Scandinavian minimalist style with a focus on simplicity and functionality. This in combination with the use of natural materials and neutral tones such as white, gray and black, but also earthy and muted colors. The overall look is simple, yet feminine. The brand has 20 stores in Denmark, Norway and the Netherlands. Since 2016, the brand has been expanding its presence in Europe through wholesale and is represented in 14 European countries with 1,300 points of sale.
My Essential Wardrobe
My Essential Wardrobe was founded in July 2021 with the main goal of helping women build an essential wardrobe that never goes out of style, with pieces they’ll want to wear season after season. Great attention is paid to details, comfort and high quality. In the Essential collection you will find 40 essential styles that every woman should have in her wardrobe. As an added fashion touch, the brand releases a wardrobe collection four times a year that can be combined with the essential styles. All fabrics are carefully selected for sustainability and quality. The denim brand has a strong focus on well-cut jeans that revolve around quality, functionality and comfort.
Club L’avenir
Club L’avenir designs timeless pieces for the modern and conscious woman. The Dutch brand’s goal is to create garments that last and are a valuable addition to the wardrobe. These pieces are not forgotten after one season, but are lovingly treasured season after season. Each new collection does not aim to create an entirely new story, but rather to continue the narrative from previous seasons. So timeless and sustainable. Through production mainly in European ateliers, the choice of limited editions and high quality, Club L’avenir strives to minimize the impact on people and the environment.
by-bar
Dutch women’s fashion brand By-Bar is celebrating its 15th anniversary next year. Sustainability has always been an important issue and the brand is in the process of becoming B Corp certified. The company is transparent about the production process, increasingly uses sustainable materials and creates styles that last longer than one season. Now that the brand is firmly established in the Netherlands, it is looking to expand beyond its borders. In 2023, By-Bar has experienced significant growth and started partnerships with agents in France and Germany. Everything in the collections is coordinated to offer numerous combination possibilities.
DKNY
Donna Karan is one of the most recognizable names in the American fashion industry. Characterized by their iconic silhouettes and innovative clothing system, based on their principle of designing for the woman who never knew where the day would take her. Inspired by her teenage daughter, she launched the younger line DKNY in 1989, based on the energy and spirit of the city of New York. This collection is modern, urban and comfortable. The lifestyle brand offers a dynamic wardrobe for city life. At Modefabriek, the GAB agency presents the brand’s shoes, bags and accessories.
Aimée the Label
The Dutch brand Aimée the Label was founded four years ago by agent Suzanne Schaffer and has grown significantly in this short time. The collection combines comfort and elegance, focuses on slow fashion and offers timeless designs where it is important that everything can be combined with each other. The brand has also been available in Germany and Belgium since last year. Dealers are carefully selected, working closely with retailers to ensure the best possible resale. Essential in this process are exchange, dedication, mutual growth and timely adjustments.
Neo-Noir
The Danish women’s fashion brand Neo Noir reacts quickly to new trends, but wants to differentiate itself in the fast fashion sector. Thanks to its own office in China, the brand can react quickly and adapt to trends. The production time is three to six weeks. There are no seasonal collections, but there are new styles every week. The brand also doesn’t have a fixed DNA as it wants to be flexible and follow trends, similar to a chameleon that changes color depending on the environment. The brand has already established a strong position in Scandinavia and is ready to conquer the rest of Europe.
This is just a small selection of the 350+ women’s fashion brands that will be present at Modefabriek in January 2024. You can find a complete overview of all brands on Modefabriek.nl.
Read more about the event here.