Expo Greater Amsterdam in Vijfhuizen has proven itself as an event location for the fashion fair Modefabriek. The upcoming winter edition on January 18 and 19 will take place there again, according to a message from the organizer.
The January edition 2025 was the first to take place on the exhibition center. It was the first time in years that the FashionFriek did not take place in the RAI in Amsterdam. Although located just outside of Amsterdam, the beautiful light of the event location was very much appreciated.
Back to Vijfhuizen: Modefabriek chooses the Greater Expo Amsterdam
Last summer, the fashion factory took place in Zaandam on the Hembrugterrein. There the fair was distributed on various halls and floors on the site. The feedback from the exhibitors: inside and visitors: inside was less positive. Many remembered the location in Vijfhuizen.
The trade fair director Caroline Krouwels had already announced Fashionunited last summer that a return to Vijfhuizen was possible. “If we want to stay in the Randstad, there is only a handful of terrain on which we can carry out such an event. The Netherlands are small. For example, we could organize the summer edition at a different place every time,” said Krouwels. However, she emphasized that this was just an idea and not a fixed plan. “The winter edition is actually always the fair of the year. We can offer people a certain consistency by organizing them in the same place so that it stays easy. Now people have to follow our entire communication around the trade fair. This is not always easy and can lead to inconsistencies.”
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