The Miu Miu brand, which belongs to the Italian luxury fashion group Prada Spa Spa, gives its Sportswear range its own stage.
On Tuesday, the label presented its pop-up project “Miu Miu Gymnasium”. The temporary stores, which are designed entirely on the sporty models from the current catwalk collection for the spring/summer 2025 as well as selected sneakers and accessories such as bags and backpacks, will be guest in numerous Asian metropolises in the coming weeks.
The first stop in the past few days has been the location Isan The Stage in the Japanese capital Tokyo. In the coming weeks, the pop-up concept will also be guest in Osaka and Hangzhou (China), Hong Kong and Seoul (South Korea) for a few days.
In addition to the current sportswear pieces, the temporary stores also offer the personalization service “Miu Miu Custom Studio”, which enables customers to design shoes and bags on site individually.
As a digital addition to the pop-up stores, the offers of “Miu Miu Gymnasium” and “Miu Miu Custom Studio” will also be presented in a separate area on the label’s website. If the temporary shop stops in Hangzhou from February 20 to 26, you will also receive your own presence on the popular Chinese messenger platform Wechat.
Read more:
- PRADA is considering taking over Versace?
- Prada and essilorluxottica extend glasses license partnership
- Thanks to Miu Miu: Prada Group, the luxury flaut defies
- Moon landing: Prada and Axiom Space present a new space suit
- After conversion: Prada celebrates reopening in the city center of Hamburg