The Italian luxury group Moncler is handing over the management of Moncler Grenoble to Mina Piccinini. She is a long-standing executive of the group and previously served as Chief Marketing and Corporate Strategy Officer. The appointment is part of a wider restructuring: Rod Manley will take over marketing duties, while Piccinini will maintain corporate strategy and continue to report directly to Remo Ruffini.
With more than 25 years of professional experience, Mina Piccinini has established herself as a specialist in brand strategy, corporate communications and reputation risk management. After positions at Ferrari, Fiat Chrysler, Costa Crociere and Ferrero, she built her career at the interface of marketing, crisis communication and ESG issues in a particularly exposed international environment.
Piccinini joined Moncler in 2015 as Chief Sustainability Officer. She gradually expanded her area of responsibility to include innovation, corporate communications and global marketing. Since 2023, she led a strategic portfolio that included marketing, brand experiences, talent and celebrity relations, corporate communications, sustainability and innovation. This role was central to building the group’s image.
Eight years at the center of Moncler’s transformation
Moncler Grenoble is now the group’s performance and outdoor line. She is the heir to the Alpine DNA of the brand, which was founded in 1952 in Monestier-de-Clermont near Grenoble. The name Moncler itself derives from this place.
Her appointment as head of Moncler Grenoble is therefore no coincidence. The line combines alpine performance, luxury and experience-oriented storytelling and holds a special place in the Moncler ecosystem. With mountain fashion shows, immersive activations and an anchor in the premium outdoor world, Grenoble has become a testing ground for brand expression.
Although she rarely appears in the media, Mina Piccinini is omnipresent in the company’s operations and has established herself as one of Moncler’s most important executives. Her promotion confirms the growing importance of profiles that can combine strategy, reputation and brand appeal. This triad has become central to contemporary luxury.
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