Samla Capital’s communication has sparked debate. In the company, news coverage has been seen as a “realized risk”.

Samppa Lajunen’s hotel project ended sadly. Karoliina Vuorenmäki

Samla Capital, a real estate investment company, was a lucrative Olympic champion at least until the end of last year Samppa for the lady46.

The financial statements of 2024 registered in the summer show that Lajunen’s family company Oy Samppa Lajunen Ltd at the end of 2024 had more than EUR 1.2 million in distributable funds.

The company decided to distribute the dividend of EUR 98,443. In the previous year, the company distributed a dividend of well over € 120,000.

The company has 8,000 shares that are divided into 5,000 A shares and 3,000 B shares. Samppa Lajunen owns 4,600 A shares. The remaining A shares are in the company itself. B shares are in Lajunen’s family.

Lajunen’s family company owns 84 percent of Samla Capital Oy, a real estate investment company, which is the background of the family company’s wealth.

Samla Capital has four funds and flows into the company as management fees paid for funds. Samla Capital’s net sales for 2024 were EUR 2.46 million and a profit for the financial year EUR 359,000. It decided to distribute the dividend of over € 358,000.

The luxury hotel was sold earlier this year. Karoliina Vuorenmäki

Brouhaha

Samla’s funds include Samla apartments, Samla office space, Samla office space II and Samla Hotels.

Samla was buzzing this year because its Samla Hotels fund had to sell Hotel Maria, a luxury hotel in Helsinki. Investors lost all their money.

Samla’s other funds were also owned by the hotel fund. Helsingin Sanomat In July, it said that due to the collapse of the hotel fund, the value of other fund ownership has also fallen significantly.

Lajunen told in 2019 For the economyhow he went to create Samla Capital in 2015.

– I took the tax lists in different locations and started playing. The sales speech went so that if you invest $ 500,000, you will get the money back in ten years, Lajunen told Talouselämä.

Negative news

Samla Capital’s subsequent communication towards investors about the content and future of funds has sparked debate.

According to the 2024 financial statements, Samla Capital has been seen as a braking factor in the company’s operations. At the end of the financial year 2024, Samla Capital named, among other things, the “realized risks” associated with Hotel Maria, in addition to increased construction costs and the impact of the Ukrainian war, negative news.

– Negative publicity causes abnormal uncertainties in the future, which are, in particular, the attitudes of stakeholders towards the company based on the narrative created by the media. These factors have had an impact on staff turnover and may, in the future, affect well -being at work and thus the quality and efficiency of work, Samla Capital’s Annexes was recorded.

Lajunen reported in July For the central Finnish He lost less than a million in a hotel project.

– I lost it directly through Samla Hotels or other funds. In my wealth, it’s huge money, Lajunen said.

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