Milan-Puma, record renewal with the technical sponsor

Contract extended until 2028: it goes up from 14 million to about 30-35, the highest figure ever for the club. The German company will also give the name to the sports center of the nursery: “Vismara – Puma House of Football”

Everything is at a standstill, the fans have been shaking their heads disconsolately for days now, clinging to the hope of finally seeing the “transfer market” signatures on the Maldini and Massara contracts materialize. Everything stopped, then? In short, not so much. Because a top-class club like AC Milan does not live on the market alone, on the contrary: the economic sustainability essential to bring down the budget red, make peace with Uefa financial fair play and finally be free to operate without stakes, above all passes through other paths. . The stadium is evident. But that still isn’t there. And so here is the commercial office in via Aldo Rossi. With a very important and decidedly “heavy” renewal from an economic point of view.

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