The organizers of Milan Fashion Week “invited” fashion brands on Friday to avoid fur in their shows. This change was decided after long discussions with NGOs.
Milan Fashion Week’s new ‘guidelines’ non-bindingly invite brands not to present “clothing, accessories or other items containing fur” during their shows. The Italian fashion chamber Camera Nazionale della Moda Italiana (CNMI) announced this in a statement.
Milan is cautiously following the example of the fashion weeks in London and New York. They had already decided to ban fur a few years ago. At the same time, Italy has banned the breeding of animals for fur since 2022. France already did this in 2021 and the United Kingdom in 2003.
The use of fur in the global fashion industry has declined sharply in recent years. Reasons for this include concerns about animal cruelty, changing trends and the emergence of new synthetic alternatives. Paradoxically, these alternatives have helped bring fur back into fashion.
Activists demonstrated regularly during the four Milan Fashion Weeks for spring/summer, fall/winter, men’s and women’s fashion. They called on brands to ban fur.
“This initiative reaffirms the Fashion Chamber’s determination to approach the development of the fashion industry with full awareness and a sense of proportion. This is in line with the strategies we have already implemented,” said Carlo Capasa, President of the CNMI.
For Emma Håkansson, director of the Fashion Justice collective, this announcement is “a historic step for the Italian fashion industry. It marks a move away from the unethical and unsustainable use of fur.” Fashion Justice is one of the three NGOs that negotiated with the CNMI.
Without a complete ban on fur, “there is no guarantee that cruelty will be banned from the Milan catwalks. However, we hope that this anti-fur statement will encourage the increased use of beautiful and responsible new generation organic materials,” the activist said in a statement. “We look forward to continuing to work with the CNMI to better protect vulnerable animals that are not there to be made into clothing.”
The Milanese luxury brands Armani, Prada and Dolce & Gabbana had already given up fur. However, there are some notable exceptions to the Italian luxury landscape. This includes Fendi, which belongs to the French group LVMH. The history of the famous house is closely linked to fur.
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