“THECosmetic research no longer focuses on the single wrinkle, but has the aim of preserving the vitality of the skin, keeping it active and resilient, long -lived as long as possible “. Speaks Anna Grassano, General Manager Beiersdorf Southern Europe in the talk “The future of skincare: epigenetics and longevity of the skin”, With Nivea and I woman. On stage, too Chiara Maci, digital entrepreneur, food expert and presenter, e Giulia Avanzi, Dermocosmetic consultant.
Cosmetic innovation opens the era of the Skin Longevity
Anna Grassano, General Manager Beiersdorf Southern Europe immediately comes to the heart of the talk. “Life choices are important for preserving skin youth. Science says that to compromise it there is the hand of epigenetics (which includes the type of nutrition, stress, UV radiation) which can influence skin aging. Just on these epigenetic interactions the new acts Nivea Cellular Epigenetics rejuvenating serumthe result of beyond 15 years of epigenetic researchwhich inaugurates a new era in anti-ere skincare ».
Clinical tests confirm the promise of a more vital and fresh complexion. «This product fits perfectly into the concept of skin longevity: reactivate skin youth visibly reducing signs of age. It is an effective treatment For those who are over 35, Clinically approved and suitable for all skin types, even the sensitive one. At the center of the epicelline ® formula, powerful epigenetic ingredient, combined with three different types of moisturizing and plumpy hyaluronic acid ».
The talk “The future of skincare: epigenetics and longevity”, with Nivea. From the left, Giulia Avanzi, dermocosmetic consultant, Anna Grassano, General Manager Beiesdorf Southern Europe, Cristina Milanesi and Chiara Maci.
Skin Longevity and diet: a close relationship
Epigenetics is also the one we put on the plate. Chiara Maci, Digital entrepreneur, Food Expert and presenter explains why. «The quality of what we eat It makes us live well. In particular, it determines not only beauty, but also the longevity of the skin, which appears more beautiful and bright.
A diet rich in antioxidants, vitamins, essential and polyphenol fatty acids Like the Mediterranean one, it can promote the activation of the genes involved in skin regeneration, protecting it from aging. On the contrary, processed foods and refined sugars They can induce harmful epigenetic changes, which increase the risk of diseases ».
Having a healthy diet means privileging certain foods, who have the property of giving concrete benefits Also to the skin. «In general, Mediterranean fruit and vegetables are rich in components that they fight free radicals and promote the activation of the regenerative genes. Cauliflowers and broccoli, In particular, they are rich in sulforaphane that has protective properties ».
To promote the important ski Do not neglect the quality of food. «The processed foods are enemies of the beauty of the skin because they trigger mechanisms that accelerate aging: They contain chemical additives that can interfere with gene regulation. This is why it is important to privilege simple and quality foods. For example, yes to extra-virgin olive oil source of essential fatty acids for skin well-being, “added Chiara Maci.
Essential beauty rituals for the Skin Longvity
With a view to the Skin Longevity Cosmetic habits also count. Giulia Avanzi, dermocosmetic consultant, has emphasized the importance of a correct beauty routine, with a focus in particular on cleansing.
«From the moment we go out of the house we come into contact with environmental factors such as smog, whose dust They are deposited on the skin surface that accelerate the ageing. It is important to adopt a daily beauty routine, to be repeated morning and evening, to remove what is not good. For this lcleansing plays a key role in the skin longevity».
Giulia Avanzi suggests of Do not neglect the action of UV rays. «Significantly accelerate the aging of the skin through a process called photo -aging, damaging the cellular DNAdestroying collagen and elastin and promoting the formation of free radicals which, in turn, accelerate the ageing. For this reason, sun protection must be used every day, even when it is cloudy ».