Milan and Naples, the brands that are growing the most in Europe

In the latest ranking by Brand Finance, the first effects of the newfound competitiveness. Now Serie A must exploit the opportunity strategically to increase revenues

Stand the teams in the quarterfinals of the European cups, five in the semifinals, three in the finals, waiting for Inter and Fiorentina after the bitter defeat of Roma. The Italian campaign outside the border was a revival of the good old days, when we could boast of “the most beautiful championship in the world”.

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