The third edition of BMW on tour, the project promoted by Acib and the EcoEridania Insuperabili Foundation in collaboration with BMW Italia and AC Milan, kicks off in February. 15 stops are planned throughout Italy, with Daniele Massaro in the role of ambassador
The third edition of. will officially kick off next February BMW on tourthe social inclusion project promoted by Acibthe Italian BMW Dealers Association and from EcoEridania Insuperabili Foundationwith the support ofAC Milan and of the Italian branch of the Bavarian company. After the growing success achieved starting from 2023 (then the initiative was divided into 11 events, with as many participating dealers, while in 2024/2025 it rose to 13, with a network of 25 dealers, ed), everything is ready for the kick-off of a new season based on 15 stagesone for each Insuperabili branch where a dealer operates (the fifteen dealer partners are Autotorino, Autovanti, Biauto, By my car Milano, Bmw Roma, Bonera, Calabria Motori, Brandini, Ceccato Motors, Emmeauto Taranto, Fimauto, Gino Auto, Lario Bergauto, M.Car and Ad Pugliese) of reference for BMW in the area. The initiative was presented in the morning of Tuesday 11 November 2025 on the third floor of Milan homein via Aldo Rossi, in the rooms that house the trophies and images of the great trophies won in the first 126 years of the Devil’s history.
Massaro and AC Milan (still) on the pitch
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The project Unsurpassable was born in Turin on October 6, 2012a few hours before the start of a particularly bitter derby for a Milan (now as then led by Massimiliano Allegri) condemned by a network of Walter Samuel starting. Since then this beautiful solidarity reality has grown exponentially, with new offices scattered throughout the Peninsula, an even richer showcase of trophies thanks also to the contribution of over 800 athletes took to the field to defend the white and blue colors. The support of the Rossoneri, who in the meantime have returned to fighting for the Scudetto, represents the icing on the cake for a reality that does not want to stop dreaming. “After the final of the first year at the Vismara center and the one last June at Milanello, who knows if the third one could be played at San Siro”. During the press conference to present the third edition of BMW in Tour, Daniele Massaroonce a center forward for AC Milan Arrigo Sacchi and gods Invincible Of Fabio Capello (his historic double in poker against Barcelona in the 1994 Champions League final) and today brand ambassador of the Rossoneri club and this initiative, he provided a golden assist to the Insuperabili. “After many years spent at Milanello, where victories were built – explained the former Brianza striker – I now play an equally important role, with the aim of guaranteeing the efficiency of this club precisely to be at the top in any event. Our partnership with BMW is not just commercial, we will do many things together for this just social cause. On the other hand, sport has always been a symbol of union and inclusion, values that Milan shares with BMW and for which, since 2003, makes a concrete commitment through Fondazione Milan projects in Milan, Italy and around the world”. Among the personalities from the world of football who, over the years, have supported this project there are (among others) also Marcello Lippi And Giorgio Chiellini.
bmw: unsurpassed, especially the solidarity activities
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From the theme of mobility and technological innovation to sport, up to culture and good food (also present at Casa Milan Andrea Bertonthe starred chef linked to the Bavarian house since 2012). A meeting of excellence promoted as part of the brand’s global strategy. “For us at BMW Italia, restoring value to society is a mantra that we have been pursuing with passion and conviction for over ten years, through projects such as Especially that promote inclusion, education and sustainability – he declared Massimiliano Di Silvestrepresident and CEO of BMW Italy – BMW on tour is special because it unites the guys in the field, the dealers, the group companies and partners like AC Milan, which has always demonstrated throughout the relationship we have established in these five years that it shares not only a vision of leadership and sustainability, but also of corporate social responsibility by creating a strong and shared network. The work of Davide Leonardi and the entire team represents a constant source of inspiration and admiration for us. How we esteem and admire these guys who animate the Insuperabili teams in the area and who show us every day how we can go beyond the limits, how we can do extraordinary things through commitment, determination, the desire not to give up and the awareness that together, like a football team, we can go a long way and on the road we can find friends who make the journey even more fascinating and stimulating. And all this in a crescendo of participation that seems to know no limits. When we kicked off BMW on tour three years ago, we had 11 dealers on board. This year, thanks to the splendid work of the ACIB team and its president Enzo Zarattini, the entire BMW dealer network in Italy is actively participating, fulfilling a promise made last year at the end of the 2024/2025 season. That dream has become reality.”
unsurpassable: the link with AC Milan and the role of ACIB
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In the successful partnership between AC Milan and the Insuperabili team there is certainly no shortage of trophies. The last one, a Champions League, was won by the latter and exhibited in the premises in via Aldo Rossi. “We have an ambitious goal. That of truly creating a more inclusive world through football – Davide Leonardipresident of the EcoEridania Insuperabili Foundation -. For this I want to thank BMW, Acib (the Italian BMW Dealers Association), all the partners and dealers because it is fundamental in our journey to have the trust of companies, but above all of people who believe so strongly in our project by concretely sharing our values. We are sure that the next edition of the BMW tour will be as exciting as the previous ones. Through these paths of mutual knowledge and awareness, inclusion truly becomes part of a virtuous path that gives each person human and personal enrichment.” The team number one then reiterated the importance of some symbolic gestures and advice given by Massaro and the technical staff to his boys. A support that is worth even more than financial support. “It is with great enthusiasm that we celebrate the start of the third year of BMW on tour, an initiative that represents much more than a simple tour: it is a gesture of solidarity, inclusion and hope – he concluded Enzo Zarattinipresident of ACIB -. First of all, I want to thank all my fellow BMW dealers, partners and BMW Italia who, since the first year, have believed in this activity. Their dedication and commitment have made a project possible that combines passion for sport and social commitment, offering the Insuperabili kids an opportunity for growth, inclusion and visibility. Supporting this initiative is an honor for us. It is a way to demonstrate that BMW’s values, innovation, excellence and social responsibility, translate into concrete actions in favor of the community. Thanks to this collaboration, we are helping to create a more inclusive world, in which every young person from Insuperabili can feel like a protagonist and an active part of society. I wish everyone another season full of successes, emotions and moments of solidarity. Let’s continue on this path together, because the true value of a car lies not only in its technology, but also in its positive impact on people’s lives.”
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