MFW FW 2023/24: the Emporio Armani beauty backstage

uin the bare shadow, graphically perfect yet soft at the same time. It is the focus of the beauty look of the show Emporio Armani at the MFW extension autumn winter 2023/24 season. Because the nude has a thousand, very elegant, lives. And this is yet another proof, signed Linda Cantello, international make-up artist Giorgio Armani Beautywhich, with a touch on the eyes and a quick-change blush, creates the magic of a look effortless chiceveryday.

Emporio Armani, nude class in the backstage beauty

Leather is always the perfect canvas on which every Armani Beauty look takes shape. It is prepared with Black Cream Light Cream, so as to be very hydrated, fresh and plump, naturally toned and glowy. The base is soft matte, perfecting but not covering the natural grain of the skin, thanks to the foundation Power Fabric+ Foundation and strategic touches of concealer Power Fabric Concealer.

First novelty, or rather spoiler, the new cream-powder blush (coming in May) Luminous Silk Glow Blushultra dark, which becomes one with the skin: shades 10 and 50 are mixed according to the complexion, rosewood and dark rose, or burgundy for the darkest ones. The application works magic: only on the cheekbone upwards, as a substitute for the highlighter, and not in the center of the face. As it lifts and refreshes the oval.

In the backstage of the Emporio Armani FW 2023/24 fashion show (photo @iodonna)

On the look, a sophisticated graphics

Now, focus on the gaze, redesigned, almost by magic, with a cutcreasei.e. a play of shadow above the eyelid crease. The stretch fluid is almost a shadowwas not defined e squared in corners and shapes so that it looks like a “soft banana,” says Linda.

Photo courtesy Armani Beauty

It is the result of pencil drawing Stsmooth Silk Eye Pencil #12 brown, then intensified by two nuances of new formula of liquid eyeshadows Eye Tint, #30 Taupecold neutral, e #36 Leather, leather, warm neutral. Noew nuances created to marry with discretion and elegance the uniqueness of each incarnate, without exception.

In the backstage of the Emporio Armani FW 2023/24 fashion show (photo @iodonna)

«Every shadow is calibrated on every gaze, in a unique way to give impetus and depth» adds Linda Cantello. No mascara, eyebrows well brushed upwards are enough to give light.

In the backstage of the Emporio Armani FW 2023/24 fashion show (photo @iodonna)

The same concept of “customized nude” also applies to the lips, natural pinks, only, a little more intense than the ordinary. “We used three new key nuances of the lipstick Lip Power Satinarriving in May. «#1 light on medium-light skin, #3 on olive and #14 on darker skin. Unlayered with the precision drip tipbut in reverse with your fingers, just dabbed».

In the backstage of the Emporio Armani FW 2023/24 fashion show (photo @iodonna)

Side note about the new lipsticks Lip Maestro Satin in arriving in May. The color range is one scale of luminous nudes, born without shadows: the formulations in fact, they do not contain black pigments, usually used to darken and give depth to nudes. Here, they have been replaced with elegant midnight blue pigments, which give the same depth while maintaining intrinsic light, without flattening or dulling never the rendering of the color on the lips.

“Being and looking natural is an art that thrives on details. The perfect nude cannot be the same for everyone. It cannot be standardized, on the contrary, it is an affirmation of uniqueness, elegance and self-confidence» adds Linda. And the hairstyle, designed by Aldo Coppola, lines up: every texture, every haircut is elevated to its best. Only himself.

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