The German underwear specialist Mey from Albstadt is launching a beach and resort collection for women for the first time for the Spring/Summer 2027 season. The “Coastal Bloom” capsule collection combines mix & match styles, easy sizing and an accompanying NOOS range for retailers.
All styles are structured according to the mix & match principle and enable flexible range and space planning. An easy-sizing approach and optimized processing details also expand the target group reach in retail. At the same time, Mey relies on a timeless, reduced aesthetic and translates the interplay of elegance and lightness into a commercially viable range. Mey positions the capsule in the discreetly luxurious segment.
The launch of the new Beach and Resort collection will be accompanied by a permanently available NOOS range to strengthen the ongoing retail presence across the seasons.