Messyweekend drives its expansion in the Southeast Asian area and starts with a trading partnership for the Philippines.
The Danish glasses specialist is now available in 38 branches of the SM Retail retail chain in the Philippines, Messyweekend announced this week at the LinkedIn career network. The partnership represents an “important step for the expansion of the presence of Messyweekend in Southeast Asian area”.
“Cooperation with SM Retail enables us to reach a wider audience and to strengthen our position in one of the fastest growing markets for glasses,” said Messyweekend.
With the start in the Philippines, the brand continues its expansion stratgia of the past few months. Only last month, the brand started with a partnership with the Canadian fashion retailer La Maison Simons.
The glasses brand Messyweekend, founded in 2018, also operates four of its own shops, including one in Copenhagen, one in Ho Chi Minh-Stadt and two in Tbilisi.