A few months ago it was announced that Leo Messi it would be for the next three years Global Partner Ambassadorthe company that created the fan tokens (virtual currencies based on technology blockchain with which fans can participate in certain decisions of their teams).
But the Argentine star is not the only star to participate in these businesses. This Friday it has been announced, through social networks, the signing of Alessandro Del Piero, Italian football legend and former Juventus player who will also be the company’s global ambassador.
This agreement was announced by the renowned journalist Roman Fabrizio in which he hailed the “return to action” of “a famous Italian ’10′” through his official Twitter profile.
One of Italy’s greatest ever number 10’s will be back in action alongside Lionel Messi right here at 13:00 CET. ???? #ad
— Fabrizio Romano (@FabrizioRomano) May 6, 2022
“No other company is as committed to improving the sports fan experience as Socios.com. I share your vision and firmly believe that fans deserve more recognition for their loyalty.regardless of where they are in the world”, assured the Italian after making his contract official.
Alexander DreyfusCEO of Chiliz and Socios.com, assures that: “Alessandro del Piero was a virtuoso as a footballer, one of the best players of all time, and respected throughout the world for his game and his elegance. With Del Piero and Messi we are ready to take the next step in our evolutionwhich will come thanks to this new television campaign that will bring us closer to our goal of making Fan Tokens and the Socios.com app essential elements in the lives of fans”.
With the hiring of various sports legends to promote them, Everything seems to indicate that the Fan Tokens are here to stay. We are talking about a business for which almost 2 million football fans in 167 countrieswho have acquired some of these crypto assets with which they club, offering them the option of participating in decisions, discounts or advantages.