The traditional Dutch shoe brand Van Bommel is about to change its name.
To avoid confusion between the Floris van Bommel and Van Bommel brands, the latter will operate under the name Swallow from the end of 2026, the company announced in an interview with the Belgian newspaper De Tijd.
The ‘Van Bommel’ line accounts for less than ten percent of the family company’s total sales. These are classic shoes. The name will be changed at the end of 2026. ‘Swallow’ is a reference to the swallow logo that Van Bommel integrated into its brand DNA decades ago. “We hesitated for a moment because the word ‘swallow’ also has other connotations. But we went for it anyway because we find it beautiful, graceful and elegant,” creative director Floris van Bommel told De Tijd.
The Van Bommel family has been making shoes for centuries. The first shoe was made in 1718, according to the company’s website. The ninth generation is now at the helm of the company: the brothers Floris, Reinier and Pepijn.
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