Illustratiebeeld
McDonald’s wants to be part of the classic fast food image. The chain offers great quality, with luxurious tilting facilities, more modern restaurants and new swimming pools. “Klanten wanted to have a lot of money,” says top man Chris Kempczinski.
Journalist at HLN
Bron: ANP
A great change in the landscape. McDonald’s will only serve a variety of dishes with “hand-paned kipvleugels” and other options that are less expensive than typical fast food options. The army mikt de hamburgerketen also op concurrenten the gespecialised zijn in kiprechteen.
Volgens Kempczinski ligt de lat higher dan vroeger. Door de stijgende prijzen en het lagere consumerenvertrouwen supervised clans more quality and more belving wanteer ze gaan eten. McDonald’s doesn’t want the menu to be customized, and the restaurants also have a wide range of options.
Work more efficiently
When the plans are made, it needs to be done more efficiently. The top man shows that restaurants have been productive, so that franchisees can invest in innovation and modernization.
McDonald’s currently has 129 offices in Belgium and 9,000 employees. With the new strategy for the Belgian menu, it is still possible.
KIJK OOK. McDonald’s CEO has a good meal with a new burger