New job for Formula 1 series world champion Max Verstappen: The Dutch is now advertising for Red Bull’s fashion brand.
The Red Bull fashion label Alphatauri has secured Max Verstappen’s services as a new “global brand ambassador”. The brand announced this on Tuesday.
The 27-year-old will “highlight Alphatauri’s fashion on a global level and travel to 24 different racing locations worldwide during the 2025 season,” the message says.
With Formula 1, the red bull-owned fashion brand is already familiar. Founded in 2016 by the now deceased entrepreneur Dietrich Mateschitz, the popularity has also increased in the past few years through sponsorship in the royal class.
Between 2020 and 2023, the racing team SCUDERIA TORO ROSSO operated under the name Scuderia Alphatauri. In the meantime, the team has been renamed Racing Bulls.
Formula 1: Max Verstappen also in 2025 the top favorite
Now Max Verstappen also advertises the label. “I always like the Alphatauri products very much,” said the Dutch: “They are very elegant. They sit well and are very comfortable.”
With the four -time world champion, Alphatauri gets the currently best driver of Formula 1 as an ambassador and advertising figure. Verstappen holds numerous records in the premier class, including most Grand Prix victories in one season (19 in 2023).
He won eight of the 24 races last season. Although McLaren-Pilot Lando Norris made the World Cup fight exciting again in the meantime, he ultimately won with a lead of 63 points.
Max Verstappen is also the absolute top favorite for the title in the Formula 1 season, which will start soon. Before the traffic lights in Australia go out on March 16 at 5 a.m. and thus sounds the official starting signal for the new Formula 1 season, mandatory test drives are still pending. On February 26th, 26th and 28th, the new Formula 1 racing cars are allowed on the route for the first time, and this year the tests will take place at the Bahrain International Circuit in Sakhir.