THEthe the matcha has conquered the beauty world: it is, in fact, one of the most desired ingredients of the moment. Rich in antioxidants, vitamins and caffeine, this Japanese green tea is increasingly used for its illuminating, rebalancing and protective properties. But its success doesn’t stop at skincare: matcha has also entered the world of fragrances, where it offers green, delicate and contemporary accords that evoke well-being and rituality.
The matcha: trendy skincare ingredient
«Matcha tea perfectly embodies what consumers are looking for in skincare today: naturalness, effectiveness, a strong link with well-being and also a very recognizable aesthetic imagery” he begins to explain Cecilia Garofano, founder of Theology.
«Its intense green color, due to the high concentration of chlorophyll, recalls purity, freshness and a sensation of healthy, luminous skin.”
The history of this ancient tea is thousands of years old: already in 1211 the Japanese monk Eisai described it as an “ingredient of longevity” because it is the only type of tea whose leaves we drink, which contain the powerful antioxidant catechins. Matcha is in fact obtained by grinding green tea leaves which are transformed into a very fine powder rich in precious nutrients for our body and also for the skin” explains the expert.
The virtues: toning and illuminating
But what are the benefits of Matcha tea and why is it one of the superstar ingredients of contemporary skincare today?
«Matcha concentrates many precious qualities for the skin. It is rich in epigallocatechins (EGCG) among the most powerful antioxidant molecules that help protect the skin from oxidative stresscaused by external factors such as pollution and UV rays, and defend it from free radicals, which are among those responsible for skin aging, loss of elasticity and dull complexion” continues the expert.
“Furthermore, also contains all the B vitamins, considered skin-friendly vitamins for their soothing and rebalancing properties, perfect for the treatment of impurities, excess sebum, redness and skin inflammation.”
Last but not least, «matcha has a high caffeine content with clinically proven effectiveness in reactivating and stimulating the functions of the microcirculationdeflate bags, reduce dark circles and improve skin tone and brightness” he explains Cecilia Garofano.
To try in case of impure skin
As regards the skincare routine, «matcha is a particularly suitable ingredient for restore tone and vitality to dull and stressed skinand to protect them from cellular aging and oxidative stress. Beloved by Gen Z, thanks to the high content of niacinamide, it improves the appearance of the skin, calms redness and regulates sebum production» he concludes Cecilia Garofano.
The matcha: the perfumes where to find it
Not just skin care, matcha tea is now also the protagonist of another rapidly growing beauty sector: that of fragrances. Fresh and aromatic, the olfactory note of tea recurs cyclically: the first to use it was the nose Jean Claude Ellena inside the first Tea Vert by Bulgari from 1992a delicate and unisex fragrance that recalls the intimacy and slow gestures of oriental ceremonies.
«Matcha notes are ideal for those who love refined, light and contemporary perfumes. They are loved by those looking for a different freshness from classic citrus fruits: softer, creamier and enveloping. From an olfactory point of view, matcha recalls calm, balance and awareness. It transmits a feeling of well-being, serenity and connection with nature, evoking the ritual of tea and moments of authentic relaxation” they explain Gaia Caiani and Federica Schirra, two of the three owners of Teatro Fragranze Uniche.
«In perfumery it is used for add a green, creamy and slightly herbaceous nuance to compositions. It not only reproduces the scent of tea, but helps to create a feeling of sophisticated and modern freshness.
«It is often combined with citrus notes to enhance its brightness, with white flowers to increase its elegance or with musks and light woods to obtain relaxing and comfortable fragrances. The result is a delicate but distinctive accord, capable of giving character without dominating the composition” continue the experts.
Perfect note in summer
«The tea notes are among the most loved in summer because they give an elegant, measured and never intrusive freshness: less pungent than citrus fruits, but capable of giving great lightness and refinement to the composition.
Ideal on hot days, they marry easily with flowers, citrus fruits, musks and green notesmaking them versatile both during the day and in the evening” conclude from Teatro Fragranze Uniche.