The US fashion and lifestyle group Marquee Brands LLC announced the acquisition of Stance on Wednesday.
The Californian lifestyle and performance sock brand is known for its original designs and cultural collaborations. Stance was founded in 2009. The brand now joins Marquee’s portfolio, which includes well-known names such as Martha Stewart, Laura Ashley, Sur La Table, BCBG, Ben Sherman, Body Glove and Dakine. This brings the total retail sales of the Group brands to 4.5 billion US dollars (4.3 billion euros).
As part of the acquisition, Marquee Brands announced a new partnership with textile company United Legwear and Apparel Co. (ULAC). ULAC will be Stance’s global master licensee for all markets except China, managing product design, development, retail and e-commerce. ULAC also takes over sales for the core categories of socks and underwear for women, men and children.
“We are thrilled to welcome Stance to our portfolio,” Heath Golden, CEO of Marquee Brands, said in a statement. “The brand is an established cultural reference point known for bold design, creativity and collaborations with athletes, musicians and artists.” In addition, the partnership with ULAC offers a great opportunity to achieve global economies of scale and accelerate expansion into additional categories.
Stance has extensive partnerships with the NBA, MLB, Disney, Marvel, Star Wars and Warner Bros. Discovery. There are also previous collaborations with personalities such as Billie Eilish and Dwyane Wade as well as the Estate of Basquiat. Thanks to its expertise in fabric technology, the brand is also well positioned to expand into categories such as activewear, athleisure and footwear.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]