The S.Oliver Group is repositioning its marketing area. On Wednesday, the clothing group based in Rottendorf announced that Chief Marketing Officer (CMO) Mokhtar Benbouazza will leave the company in the middle of the year.
Company owner Bernd Freier paid tribute to the outgoing manager who had managed the marketing department since 2023. “Mokhtar was fetched to reorganize marketing, to establish new processes and to significantly strengthen the brands in their core,” said Freier in a statement. “This chapter has now been successfully completed. He leaves a strong and dynamic marketing team. “
The CMO post is not filled again
After Benbouazza’s farewell, his previous post should not be filled again. “In the course of the restructuring, the marketing division will in future be located in Carsten Schmitz’s management area, which is already responsible for the areas of retail, e-commerce and IT,” said the group.
This “strategic decision” enables “closer toothing for marketing activities with other central corporate areas and a greater focus on the overarching omnichanni targets of the S.Oliver Group”, according to a message.