Mario Pergolini resorted to humor again to speak to his audience in networks. In a video of Tiktok, he asked his followers to help him multiply the digital hearing of his new cycle on channel 13 Come to the program, make up, use the dressing room and take gifts, ”he said between serious and ironic.
The scene ended with Pergolini simulating a cry: “We need subscribers and many, because if not at the end of the year they throw us.” The gesture immediately went viral and added a new chapter to the driver’s digital strategy, which bets on the networks to sustain the visibility of “another lost day” in the thirteen. Although the program still fails to impose itself in the rating of open TV, fragments of interviews and moments of backstage they find in Tiktok and Instagram a faithful audience that multiplies its reach and keeps Pergolini in force in a stage increasingly dominated by digital.
Again it is confirmed that in Pergolini networks it manages to sustain its name and keep the program alive. Their requests of subscribers mix joke and need, and show to what extent today the success of a cycle is not measured only by the rating, but also by the ability to settle in the platforms where the young audience chooses to look.
