Marie Claire, the French fashion magazine, has announced the launch of an e-commerce platform for the US market. ‘Marie Claire Edit’ is set to add a shopping experience to Marie Claire’s online publication in the United States, US edition licensing partner Future Plc said on Tuesday.
Marie Claire was founded in France in 1937 and is licensed in the United States and the United Kingdom. Licensee Future Plc acquired Marie Claire USA in May 2021 and has since pursued a corporate course that is heavily geared towards online growth. In September 2021, the US Marie Claire print edition was discontinued under Future Plc.
The concept of the ‘Marie Claire Edit’ is based on the idea that the readers should be offered a selection of products and inspirations made by Marie Claire editors. “Our goal was to create a 360-degree approach to customer acquisition by establishing purchase touchpoints across the entire e-commerce funnel, thereby expanding our digital reach,” said Emily Ferguson, who works as e-commerce -Director led the development of the website.
To get the project rolling, Marie Claire will be working with US department store chain Nordstrom for the first two months. The concept is then to be extended to other online retailers.
The ‘Marie Claire Edit’ has been active in Great Britain since 2018 and has a large digital reach thanks to search engine optimization and an extensive product range. The UK edition partners with platforms such as Net-A-Porter and Matchesfashion, offering customers more than 1.5 million products from more than 55 different retailers.