“GUpard yourself around ”, he urges Jane Fondatireless supporter of Pomellato’s initiatives for women’s empowerment since their beginning. “One in three women suffers domestic violence,” adds actress Mariska Hargitay, drawing from her decades of commitment to the survivors. America Ferrera echoes this hard reality: “One in three”.
On the occasion of the International Women’s Day 2025Pomellato as every years strengthens his commitment to the female empowerment with a new chapter of the initiative Pomellato for Women. Through the eighth edition of his annual video campaign, the Maison launches a strong message that recalls responsibility and collective action against violence.
Sabina Belli, CEO of Pomellato, underlines the urgency of the message: «Domestic violence is a collective wound that marks the entire society. As a maison alongside women since 1967, we believe that the transformation begins when we all accept our role as social sentinels. It means being vigilant and having the courage to act. It means understanding that silence is not neutrality – it is complicity. We must go beyond awareness towards action, beyond empathy towards systemic change “”.
The campaign sees the participation of authoritative protagonists: the Oscar -winning actress and activist Jane foundedthe actress, director, producer and activist America Ferrerathe actress and founder of the NGO The Joyful Heart Foundation Mariska Hargitaythe actress Laura Harrierthe Olympic athlete Mattia Furlani and the Prof. Gianvito Martinoneuroscientist at the Vita-Salute San Raffaele University of Milan, which join Sabina Bello, CEO of Pomellato and founder of the platform #PomellatoForwomento challenge the complicity of society in this social emergency.
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