Marc Coucke and other top entrepreneurs invest in Rebel’s beer from Average Rob: “This is not a joke, but a future top brand”

A wreath of Belgian top entrepreneurs, including Marc Coucke, steps into ‘Tout Bien’, the beer producer of which internet phenomenon is ‘Average Rob’ is the founder and signboard. With the extra money and the knowledge of toppers from the industrial world, they want to challenge the established values in the beer market with young people very popular with young people. “Tout Bien is hip among young people and that is the holy grail of the beer industry.”

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