The German premium label Marc Cain has opened its new franchise store in the Xintiandi Mall in Jinzhou, China, strengthening its position in the Asian market. The premium label presents its collections in an exclusive and modern ambience on around 180 square meters.
The design reflects Marc Cain’s distinctive aesthetic and brand DNA. Pink walls meet elegant ornaments. These accentuate both the store and the glass facade and create a connection between the inside and outside.
The high-quality and inspiring environment of the mall, which also includes numerous local labels, offers the ideal setting for the international brand. It is the perfect platform to reach new customers in the Chinese market.
The opening was celebrated with an exclusive event and marks the first step in Marc Cain’s strategic expansion in China. Two more stores are already planned in the northeast of the country to expand the brand’s presence.
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