Mantù is pushing ahead with its expansion in Europe.
As the label, which is part of the Castor Fashion Group, announced on Tuesday, the German-speaking region (DACH) is a central component of the future growth strategy. In order to strengthen its market presence in wholesale, Mantù is entering into a cooperation with the Diekaufleute showroom.
The move comes at a time when Mantù is benefiting from stable sales growth. Particularly markets in which Italian savoir-faire is traditionally highly valued have recently contributed to significant economies of scale. These allow the company to offer more competitive pricing without compromising the brand’s hallmark quality and craftsmanship, according to the statement.
With the increased focus on Germany, Austria and Switzerland, Mantù is now addressing a market that is strongly characterized by quality awareness, longevity and reduced elegance. The DACH region has been considered particularly receptive to “quiet luxury” and high-quality workmanship in the industry for years, which Mantù says offers an ideal environment for sustainable growth.
“Mantu enters the German market with quality in its DNA: every creation is the result of impeccable craftsmanship and attention to detail,” says Angela Picozzi, founder of Mantù. “We know that German customers recognize excellence and value garments that combine timeless elegance with tailoring perfection. Our goal is to offer authentic luxury that speaks directly to their passion for quality.”