Mango opened its first independent branch for the home line. The opening in Barcelona marks the beginning of a “new era” for the decoration and homestome line of the Spanish company.
Mango Home was launched in 2021 as part of the company’s growth and diversification strategy. The then newly introduced line of decorative and homelands with “Mediterranean flair” has become more important since then. Over time, the range was expanded and the sales structures were also expanded. Mango Home initially began to sell its products in a limited selection of fashion chain branches and online. Now Mango has recognized that it is necessary to give the line another growth thrust and to establish a number of independent sales outlets.
The first step in this direction was now taken with the opening of the first independent store in early April. This new branch is located in Avenida Diagonal 586 in Barcelona. According to Mango, this opening is not only the beginning of a new chapter for Mango Home, but also a further progress in the implementation of the strategic growth plan “Plan 4e”, which was presented in March 2024. With this plan, the brand is to open a total of 500 new sales outlets by 2026 and generate sales of around 4,000 million euros per year.
A new chapter for Mango Home
The first flagship from Mango Home is located in the heart of Barcelona, just a few hundred meters from the company opened from the company at the end of February. The store has a sales area of around 400 square meters. The shop area was divided into different areas to reflect the room layout of a home. The aim is not only to create a much warmer and more pleasant shopping experience, but also to present the various products from Mango Home in the same atmosphere for which they were designed, be it in the living room, in the kitchen, in the bathroom or in the bedroom.
The first branch of Mango Home will serve as a model for further openings that have already been promised by the management. In all of these branches, an assortment is offered that is also raised to a new level, and for which Mango, as we find out, has chosen aesthetics that corresponds to the well -known Italian industrial design.
Four new openings for 2025
After the opening of the first independent mango home branch, the Mango Home Line will continue the establishment of its own branch network in the course of 2025. For this year, Mango Home is initially planning a total of four branches, which are currently all in Spain: in Madrid, Saragossa, Bilbao and another branch in Barcelona. It is expected that these branches will also be designed according to the “room for room” concept.
An equally important aspect in this new chapter that Mango Home has opened with the opening of the first own branch is the range. In 2025, the product line was expanded to include a number of decorative and furnishings in order to offer suitable products for every room of a “home”. This led to an expansion of the offer by +275 percent, from 1,600 products in 2024 to 6,000 articles that will make up Mango Home’s offer in 2025.
These products are structured as part of the introduction of the two collections, which Mango Home will now remove annually. As already mentioned, these products will include articles for all rooms of a house- from large-scale furniture to the latest decoration and household goods that were included in the range of mango home in 2024, to the new lines for room fragrances, lighting and children’s textiles, with which the product line has further diversified its offer 2025.
In addition to this expansion of the offer, the subtle but clearly noticeable aesthetic and design change is striking, which Mango has awarded its new home collections as part of the opening of this new chapter of Mango Home. The range will continue to be shaped by the timelessness and the “Mediterranean soul”, which would like to make Mango his trademark, but now with a pronounced “Italian” touch. This was already evident in the campaign photos of the new decoration and furniture collections for 2025, which were created in the now legendary “Casa Salvatori” in Milan. In the future, this “Italian” influence will be reflected in the designs, in which design and color play the leading role in the style of the well -known Italian industrial design. As a result, Mango Home stands out from the home collections of other competitors such as H&M Home or Zara Home, against which Mango Home wants to assert itself.
This article was used with digital tools translated.
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