GAP Inc. has appointed a new management team and industry expert: Inside for advice to advance its expansion to the beauty and accessory markets.
On Wednesday, the company announced the appointment of Deb Redmond as managing director for the Beauty area and Michele Parsons as managing director for the accessories area. With these new categories, GAP Inc. wants to expand the reach of its brands and strengthen the customer: internal tie.
In order to further accelerate the presence in these new categories, the company has also committed John Demsey, former Executive Group President of Estée Lauder, and Reed Krakoff, three-time CFDA winner as the ‘Accessory Design of the Year’, as Executive Directors for Beauty and Accessories.
According to Richard Dickson, President and Chief Executive Officer (CEO) from GAP Inc., these business areas are considered promising growth drivers for the company athlete. With the support of this renowned industry expert: GAP Inc. is excellently positioned inside to expand the product range and to establish the new categories in the portfolio sustainably.
The beauty initiative starts with old navy in autumn. First, the range is introduced in 150 branches, some of them with their own shop-in shops and specially trained beauty consultants: inside. The GAP brand plans to launch its own beauty products in 2026. The company is pursuing a comparable, gradual approach for the accessory area.
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