The British Fashion Council (BFC) has announced the provisional calendar of events for the upcoming London Fashion Week (LFW), which will take place from February 16-20, 2024.
British Fashion Week celebrates its 40th anniversary this year and has been renamed “LFW40” to celebrate the special year, continuing the concept of “digital-physical hybrid”.
As part of the announcements, the organization also confirmed that fur will be banned from the London Fashion Week events calendar from 2024. This ban will now be incorporated into the trademark application process.
Nevertheless, many returning and well-known names will be there again in January and will present both men’s and women’s fashion. These include Burberry, 16Arlington, David Koma, Dunhill, Emilia Wickstead, Erdem, Eudon Choi, JW Anderson, Knwls, Richard Quinn, Roksanda and Simone Rocha.
The BFC NewGen Show Space is also returning to The Old Selfridges Hotel, where Aaron Esh, Feben, Helen Kirkum, Conner Ives, Robyn Lynch, Saul Nash, Yuhan Wang and Tolu Coker will be represented, among others.
The BFC’s transition strategy is working
The final schedule is scheduled to be released in January 2024 and further information on format and timing will follow.
The event comes as the BFC begins a “transition phase” for fashion week, which was launched last year after a noticeably short men’s fashion week in June.
In a letter to Council members and stakeholders, David Pemsel, the BFC’s new chair, explained that the new strategy aims to provide businesses with clarity on how they can participate in initiatives and gain access to the organisation’s work can.
Much of the change could be seen in the current structure of fashion week, noted CEO Caroline Rush, who said the traditional January menswear edition would no longer take place.
Instead, Rush pointed out that the council had considered the possibility of creating a new platform aimed at those who don’t typically attend fashion week, such as Savile Row designers.
So the larger fashion week should remain in February, with menswear brands and local talent making up a larger part of the offering.
This translated post previously appeared on FashionUnited.uk