French fashion house Maison Margiela held its first fashion show outside of Paris in Shanghai. The brand is also starting a road trip through China that combines collections, exhibitions and promotions.
“It’s the first time we’re hosting a fashion show outside of Paris,” Glenn Martens, creative director of Maison Margiela, told FashionUnited in Shanghai. “The brand has been present in China since 2019. It was really important to us to do this the right way.”
The Fall/Winter 2026/2027 fashion show was held on Wednesday during Shanghai Fashion Week. She presented both the Ready-to-wear collection and the Artisanal collection, some pieces of which will never be produced. The founding codes of Maison Margiela are celebrated and reinterpreted: the bianchetto white, the fusion of fabrics, the combination of different materials and the anonymity of the masks.
A day later there will be an additional presentation of the Artisanal collection, the ready-to-wear for women and men as well as the pre-collection for autumn/winter 2026/2027.
‘MaisonMargiela/folders’: exhibition tour through China
In Shanghai, this fashion show will be accompanied by a first exhibition in the pedestrian zone of Yan Dang Road (Huangpu District). Three more will follow.
This unique fashion show in China marks the beginning of ‘MaisonMargiela/folders’. This is a twelve-day series of exhibitions and activities in four Chinese cities. These include Shanghai; Beijing with ‘Anonymity: Our History of Masks’ (April 7-12); Chengdu with ‘Tabi: Collectors’ (from April 9th to 13th); and Shenzhen with ‘Bianchetto: Atelier Experience’ (on April 11th and 12th).
All of these events, with the exception of ‘Bianchetto: Atelier Experience’, are open to the public without registration. On site, employees in the famous white coats explained the codes of the house to passing visitors.
“This ties in with what Martin did to be in tune with reality: flea markets and fashion shows that were open to everyone. We try to recreate that with our traveling exhibitions,” adds Glenn Martens. “I’ve been to China three times for work. But this time I plan to enjoy my weekend in Beijing.”
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