The Lyst Index, the ranking of the hottest brands and articles worldwide, made its judgment for the last quarter of 2024. Again, Miu Miu secures first place on the podium.
2024: Miu Miu’s year
The Prada Group brand made its year in 2024 by standing in three out of four quarters at the top of the ranking. Your cultural DNA (participation in Art Basel Paris 2024, Miu Miu Select Event in Miami) and the relevance of her silhouettes with its ultra-desirable nonchalance have made the brand a market leader. The brand, which was still in 20th place three years ago, and thus the last place of the Lyst Index, has made an impressive climb.
In the TOP 3 there is also Saint Laurent (Kering Group) and Prada, who share the same artistic director with Miu Miu, the icon Miuccia Prada.
Coach in the upswing
Remarkable in the ranking: The spectacular rise of the American brand Coach, which is making ten places and becomes the most fifth -most branded brand worldwide. In social networks, the brand made a name for itself, especially towards the end of the year, Brooklyn 28 and the Empire Carryall, a large leather pocket. Competitive discounts during the final sales also made it possible to acquire more: inside, to acquire the most coveted coach bags. This made the article a popular Christmas present, as the Lyst Index Q4 2024 reports.
UGG, the brand of lambskin boots, is back in the ranking and occupies tenth place. The Lyst Index has an unprecedented seasonal success and points out that searches for UGG have risen by 358 percent in the past three months and 12 percent compared to the previous year.
- 1 – Miu Miu
- 2 – Saint Laurent
- 3 – Prada
- 4 – Loewe
- 5 – coach
- 6 – Bottega Veneta
- 7 – Alaïa
- 8 – Moncler
- 9 – The Row
- 10 – deademen
This article previously appeared on fashionunited.fr and was used with the help of digital tools translated.
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