Is Marc Jacobs about to be sold?
After the media reported in July 2025 a possible sale The US luxury brand reported that the ambitions of the current owner LVMH seem to be increasing. According to a recent report in the Financial Times, the French luxury group is considering selling the fashion brand. Cosmetics and alcohol brands are also to be sold as part of a comprehensive restructuring.
In addition to the Marc Jacobs brand, LVMH could also sell its 50 percent stake in Fenty Beauty. Fenty Beauty is the company founded by singer Rihanna. These sales could bring the luxury giant billions of euros.
“LVMH is clearly looking at its portfolio to see what isn’t working and what is hurting margins. The company is currently under greater pressure,” Luca Solca, an analyst at Bernstein, told the Financial Times.
The media also reports that, according to sources close to the company, Moët Hennessy executives are exploring potential buyers for specific brands. Moët Hennessy is the beverage division of LVMH. Brands include Rum Eminente and Joseph Phelps Winery in California. The sale of these businesses is part of a cost management strategy and comes amid a slowdown in the luxury sector.
Last April, the world’s leading luxury group reported sales of 19.1 billion euros for the first quarter of 2026. This corresponds to organic growth of one percent. The Fashion & Leather Goods division, however, recorded an organic decline of two percent to 9.2 billion euros.
Marc Jacobs: Negotiations that have already failed
Marc Jacobs: has already been the subject of negotiations between the LVMH group and the Authentic Brands Group, which includes Reebok, Guess and Forever 21. However, according to several media reports, the talks failed. The transaction could have brought in around $1 billion for the luxury conglomerate.
Founded in 1984, the eponymous brand Marc Jacobs now operates 280 boutiques worldwide and employs 1,300 people. The brand recently made waves with a spring/summer 2026 fashion show that included nods to its archives. In addition, the director and muse of the founder, Sofia Coppola, presented a documentary at the Venice Film Festival in September 2025. The film is dedicated to the creative process of her friend Marc Jacobs.
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